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ArtFlow Pro acknowledges the Traditional Owners of the lands on which Australian artists make their work, and pays respect to Elders past and present.

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Every piece here was put up by its maker and comes with a way to write to them directly.

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The whole thing

What ArtFlow Pro does

It is an inventory system that happens to be good at selling, rather than a shop that happens to keep records. That order matters: the work exists whether or not it is for sale, and it usually outlives the gallery that showed it.

  • Cataloguing
  • Galleries and consignment
  • Showing the work
  • Selling and reaching people
  • Day to day
Join freeWhat it costs

A look inside

The main screens, full size

A look at the screens you will use most, from demo accounts with every detail filled in — there is more inside. Personal details are blurred.

Tap any screen to open it full size — then scroll, zoom, or swipe to the next.

  • Your turn

    Put your own work on these screens

    Start free, with no card — and every screen above fills with your own work as you add it.

    Join freeSee what Pro costs →
  • Your turn

    Run your gallery on these screens

    Start free, with no card — and every screen above fills with your own work as you add it.

    Join freeSee what Pro costs →

Website looks

Your own website, in six looks

The same work, words and CV in each. Pick one, switch whenever you like and nothing is lost — then publish it at an address of your own.

Build yours freeSee a published site
  • The demo artist's website in the Gallery lookGalleryQuiet and centred — the work does the talking
  • The demo artist's website in the Editorial lookEditorialTypographic and left-aligned — for artists who write
  • The demo artist's website in the Ink lookInkCool and contemporary, with technical labelling
  • The demo artist's website in the Studio lookStudioWarm and welcoming, softly rounded
  • The demo artist's website in the Salon lookSalonA deep gallery wall — work hung and framed
  • The demo artist's website in the Bold lookBoldLoud and graphic — a statement

01 / 05

Cataloguing

One record per piece, made once. Everything else on the platform reads from it, which is the only reason the rest of this list is not more work than a spreadsheet.

  • The details a gallery will ask for

    Title, series, medium, dimensions, weight, serial number, glazes, framing, where it currently is, and how it came to exist. Photographs attach to the record rather than living in a folder named after a date.

  • Descriptions you did not have to start from nothing

    Draft a short description, a long one and a social caption from what you have already filled in, then edit them until they sound like you. The number of drafts is capped per plan, because each one costs real money to generate.

    See each plan's allowance
  • Photographs, tidied

    Enhance a studio shot and lift the background out, so one photograph works on a public page, a gallery wall plan and an invoice without being re-taken three times.

    Try the free enhancer
  • Its own history

    Created, consigned, dispatched, accepted, sold, returned. The piece carries the log, so when someone asks where a work went in 2024, the answer is on the piece and not in your memory.

02 / 05

Galleries and consignment

The part that usually lives in email. Both sides look at the same list, and the list is the record rather than a description of one.

  • Connect, then consign

    An artist and a gallery connect once. After that, work is sent, accepted, declined or returned against that connection, and both sides see the same status at the same time.

  • Dispatch and delivery paperwork

    Print labels, record what was sent and when, and produce a delivery docket that says what left the studio and in what condition. The document most disputes turn on.

  • Retail price, artist revenue and commission kept apart

    Three numbers that are genuinely different, and the platform never shows one where another belongs. What the artist takes home is never published, and a buyer sees only the asking price the artist set.

    Work it out in the free price calculator
  • Invoices and what sold

    Raise an invoice against a sale, record the price and the date, and see how long pieces take to sell rather than guessing.

03 / 05

Showing the work

Four different audiences, four different decisions, and they stay yours. Nothing becomes public because a default said so.

  • A page for every piece

    Each work has an address you can send to one collector. It shows the piece, the price you set, and a way to write to you. Nothing about your margins or your galleries appears on it.

    See the public pages
  • Portfolios you assemble

    Pick a set of work, choose how it is laid out, and send one link. Useful for a submission, a studio visit, or a collector who asked what else you have.

  • Your own site

    A public profile with your biography, links and a grid of the work you have chosen to show, at a web address you can print on a card.

  • Listed publicly, only if you say so

    Appearing in the directory, in search results, and beside other artists' work is a separate tick — off by default. Links you send yourself are a decision you already made; being put in front of strangers is not.

    See the directory

04 / 05

Selling and reaching people

Where your buyers already are, rather than asking them to come somewhere new.

  • Push to the shops you already run

    Publish accepted work to Shopify, WooCommerce, Squarespace, Wix or Square POS, and keep one record behind all of them instead of four that disagree.

  • Enquiries that arrive with context

    A message from a public page comes attached to the piece it is about, with the price the person was looking at when they wrote.

  • Social posts from the record

    Compose a post for Facebook or Instagram from the artwork you have already catalogued, rather than re-typing the caption and re-finding the photograph.

    Included with Pro — compare the plans
  • Events, prizes and submissions

    Enter work into exhibitions and prizes, and — if you run them — take submissions, assign judges, and score entries without a shared inbox and a spreadsheet.

05 / 05

Day to day

The parts you touch without thinking about them.

  • Apps for iPhone and Android

    Most cataloguing starts with a photograph, and the phone is where the camera is. The apps are the same records, in the studio and at the loading dock.

  • Messages in one thread

    Artists and galleries talk in the app, about the piece in question, in real time.

    Included with Pro — compare the plans
  • Numbers worth looking at

    What is where, what is selling, what has been sitting, and how long things take to move — on a dashboard shaped differently for artists and for galleries, because they are asking different questions.

    Advanced insights come with Pro — compare the plans
  • Pricing worked backwards or forwards

    Start from what a buyer should pay and see what you keep, or start from what you need to earn and see what it has to retail for. A scratchpad, not a commitment.

    Open the free price calculator

Try it on your own work

Start with one piece

The free tier is a real one. Catalogue a work, share its page, and see whether the rest is worth paying for.

  • No card needed to start
  • Nothing is public until you switch it on
  • Your records stay yours on every plan
  • Move up only when the limits get in your way
Create an accountWhat it costs