The whole thing
It is an inventory system that happens to be good at selling, rather than a shop that happens to keep records. That order matters: the work exists whether or not it is for sale, and it usually outlives the gallery that showed it.
01 / 05
One record per piece, made once. Everything else on the platform reads from it, which is the only reason the rest of this list is not more work than a spreadsheet.
Title, series, medium, dimensions, weight, serial number, glazes, framing, where it currently is, and how it came to exist. Photographs attach to the record rather than living in a folder named after a date.
Draft a short description, a long one and a social caption from what you have already filled in, then edit them until they sound like you. The number of drafts is capped per plan, because each one costs real money to generate.
02 / 05
The part that usually lives in email. Both sides look at the same list, and the list is the record rather than a description of one.
An artist and a gallery connect once. After that, work is sent, accepted, declined or returned against that connection, and both sides see the same status at the same time.
Print labels, record what was sent and when, and produce a delivery docket that says what left the studio and in what condition. The document most disputes turn on.
Three numbers that are genuinely different, and the platform never shows one where another belongs. What the artist takes home is never published, and a buyer sees only the asking price the artist set.
03 / 05
Four different audiences, four different decisions, and they stay yours. Nothing becomes public because a default said so.
Each work has an address you can send to one collector. It shows the piece, the price you set, and a way to write to you. Nothing about your margins or your galleries appears on it.
Pick a set of work, choose how it is laid out, and send one link. Useful for a submission, a studio visit, or a collector who asked what else you have.
A public profile with your biography, links and a grid of the work you have chosen to show, at a web address you can print on a card.
04 / 05
Where your buyers already are, rather than asking them to come somewhere new.
Publish accepted work to Shopify, WooCommerce, Squarespace, Wix or Square POS, and keep one record behind all of them instead of four that disagree.
A message from a public page comes attached to the piece it is about, with the price the person was looking at when they wrote.
Compose a post for Facebook or Instagram from the artwork you have already catalogued, rather than re-typing the caption and re-finding the photograph.
05 / 05
The parts you touch without thinking about them.
Most cataloguing starts with a photograph, and the phone is where the camera is. The apps are the same records, in the studio and at the loading dock.
Artists and galleries talk in the app, about the piece in question, in real time.
What is where, what is selling, what has been sitting, and how long things take to move — on a dashboard shaped differently for artists and for galleries, because they are asking different questions.
Try it on your own work
The free tier is a real one. Catalogue a work, share its page, and see whether the rest is worth paying for.
Enhance a studio shot and lift the background out, so one photograph works on a public page, a gallery wall plan and an invoice without being re-taken three times.
Created, consigned, dispatched, accepted, sold, returned. The piece carries the log, so when someone asks where a work went in 2024, the answer is on the piece and not in your memory.
Raise an invoice against a sale, record the price and the date, and see how long pieces take to sell rather than guessing.
Appearing in the directory, in search results, and beside other artists' work is a separate tick — off by default. Links you send yourself are a decision you already made; being put in front of strangers is not.
Enter work into exhibitions and prizes, and — if you run them — take submissions, assign judges, and score entries without a shared inbox and a spreadsheet.
Start from what a buyer should pay and see what you keep, or start from what you need to earn and see what it has to retail for. A scratchpad, not a commitment.
